There’s a point most writers arrive at which, on the surface, looks like abundance. Idea overload. Notes scribbled in margins. Voice memos saved at odd hours. Documents started with enthusiasm and quietly abandoned somewhere between page three and page twelve. And yet—nothing is finished. Not because there isn’t something worth writing, but because there’s no clear decision about what to write first.

Having ideas is often treated as the goal.
But at a certain point, more ideas don’t create progress—they create hesitation.
This is supported by the concept of choice overload, which holds that an increase in options makes decision-making more difficult rather than easier.
In writing, this shows up as:
- jumping between projects
- second-guessing decisions early
- waiting for clarity that never quite arrives
And over time, something subtle begins to happen.
Momentum fades.
Not dramatically. Just enough that writing starts to feel heavier than it should.
The Pressure Behind the Decision
Most writers don’t struggle to choose because they lack discipline. They struggle because the decision feels important.
There’s an unspoken belief sitting underneath the hesitation: “What if I pick the wrong idea?”
That belief is rarely questioned—but it shapes behaviour by encouraging waiting, overthinking, and staying in the idea phase rather than moving into the work.
Why There Isn’t a “Right” Idea Waiting
It’s worth pausing here because this is what a lot of writers struggle to understand.
There is no single idea in your collection that guarantees success.
No idea comes pre-approved as:
- the most publishable
- the most engaging
- the one that will “work”
What determines whether a story works is not the idea alone. It’s:
- how long you stay with it
- how you develop it
- how willing you are to move through the difficult parts
This is consistently reinforced in writing education across Australia, including guidance from the Australian Writers’ Centre and Queensland Writers Centre, both of which emphasise drafting and completion as core skills.
The Shift That Makes Choosing Easier
Instead of asking: “Which idea is best?”
A more useful question is: “Which idea can I stay with long enough to finish?”
This reframes the decision entirely. It moves the focus from outcome to process.
And that shift is where progress begins.
Curiosity vs Excitement
Excitement is often what draws attention to an idea.
It’s quick.
It’s energising.
It feels like momentum.
But it doesn’t last.
Curiosity, on the other hand, is quieter. It shows up as:
- wanting to understand what happens next
- being willing to sit with uncertainty
- returning to an idea even when it’s not fully clear
Curiosity sustains a project long after excitement fades. And when choosing between ideas, that matters more.
A Practical Way to Decide
If you’re sitting with multiple ideas and no clear direction, try this:
- Write each idea in one or two sentences.
- Read them slowly, one at a time.
- Ask: Do I want to work through this idea? Or do I just like how it sounds?
This distinction is important.
Some ideas are appealing in theory but difficult to stay engaged with. Others are less polished, but they hold your attention. The latter are usually the ones worth starting with.
What Happens to the Ideas You Don’t Choose
Ideas are not lost simply because they are not chosen immediately. In many cases, they benefit from time.
As your skills develop, your ability to execute those ideas improves as well.
What tends to limit progress is not choosing one idea; it’s moving between them before any single one is completed.
Why Finishing Matters More Than Choosing Perfectly
There is a significant difference between starting a story and finishing one.
Finishing teaches:
- structure in practice
- how to resolve uncertainty
- how to make decisions without perfect clarity
These are not theoretical skills. They are developed through experience. And once they are developed, future decisions become easier.
If the Choice Still Feels Difficult
Choose the idea that feels slightly uncomfortable.
Not overwhelming.
Not unrealistic.
Just enough to require effort.
That small level of challenge is often where meaningful progress occurs.
Final Thought
You don’t need more ideas.
You don’t need a perfect one.
You need a starting point—and the willingness to stay with it.
Because the idea that matters most right now is not the one that sounds best.
It’s the one that gets written.
—
References and Further Reading
- Australian Writers’ Centre – Writing craft and drafting guidance
- Queensland Writers Centre – Writing development and completion focus
- Iyengar, S. S., & Lepper, M. R. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing?
