Words That Work in 15 Seconds (and Beyond): Writing for TikTok, Reels & Threads
People scroll faster than ever — flicking past stories, ads, and ideas in less than the blink of a latte sip. But here’s the thing most creators forget: behind every viral clip is a sentence that stopped someone. A caption that made them laugh, nod, or think, “Wait, that’s me.” Short-form writing isn’t about squeezing words into 15 seconds — it’s about making those seconds count.