Your Book Doesn’t Need PR. You Do.

Your Book Doesn’t Need PR. You Do.

Grant Griffith / 02/06/2026

Thinking about hiring a book PR agency? Before you spend $10,000–$20,000 on publicity, read this. It cuts through the publishing industry’s biggest myth: PR doesn’t sell books nearly as often as authors think it does. Discover when a publicist is worth the investment, when it’s expensive wishful thinking, and what actually moves copies in today’s Australian book market. If you’re weighing up media coverage, author branding, podcast appearances, or book promotion, this is the reality check every author needs before signing a contract.

Manuscript To Market

How to Get More Book Reviews: A Practical Guide for Authors

Grant Griffith / 20/02/2026

Reviews matter. Not because you need validation (though it’s nice). But because reviews are social proof. They tell readers, algorithms, librarians, booksellers and festival programmers that your book exists — and that real humans have read it. So let’s cut through the hand-wringing and look at exactly how to get reviews — and what to do once you have them.

Ask Scribbly, Book Launch Series, Manuscript To Market

Readers Asked Us: Do Book Signings Actually Work?

Grant Griffith / 19/12/2025

Ask almost any new author about marketing and book signings come up fast. Often with hope. Sometimes with dread. Either way, the image is powerful: a table, a stack of books, a pen in hand, readers lining up. It feels legitimate. Visible. Like proof you’ve arrived. But here’s the uncomfortable question most authors don’t ask until after they’ve done one: Do book signings actually sell books — or just make writers feel like writers? Let’s strip the romance out of it and look at how signings work in Australia, right now.

Flatlay of a laptop, coffee cup, documents, and greenery on a white desk, representing writing, analytics, and author workflow.

Ask Scribbly, Manuscript To Market

Readers Asked Us: How Do I Know If My Book Sales Are Good?

Grant Griffith / 24/11/2025

Australia is not the US. Not even close. We don’t have 330 million buyers, 50,000 bookstores, or a giant influencer machine pushing every second debut. What we do have is a tight market, strong libraries, loyal readers, and authors with unreasonable expectations… because they’re comparing themselves to overseas giants.

Manuscript To Market

Self Publishing – What You Need To Know

Grant Griffith / 17/07/2025

Alright, let’s cut the fluff. You’ve written your manuscript and you’re eyeing self-publishing like a kid at a lolly counter. Great. Now here’s what you actually need to know before you hit “publish.” This isn’t about chasing fame or gaming Amazon’s algorithm. It’s about turning your book into something people can find, buy, and (hopefully) rave about.