Readers Asked Us: Do Book Signings Actually Work?
Ask almost any new author about marketing and book signings come up fast. Often with hope. Sometimes with dread. Either way, the image is powerful: a table, a stack of books, a pen in hand, readers lining up. It feels legitimate. Visible. Like proof you’ve arrived. But here’s the uncomfortable question most authors don’t ask until after they’ve done one: Do book signings actually sell books — or just make writers feel like writers? Let’s strip the romance out of it and look at how signings work in Australia, right now.

